Jun 10
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Placing ads on the social networking website Facebook is one of the best opportunities on the Internet for targeted advertising. Because Facebook users provide information about their age, gender, location and interests, you can target your ads directly to the demographic you want to reach.
When you join a group on Facebook, see how quickly you begin to see viral ads on the side of your page, either for or against the new group you have joined. Marketing on Facebook has grown overnight and today’s business world has successfully moved to the digital world. The Internet has become a breeding ground for opportunities galore, as well as ways to advertise them that were never thought of before.
The business world has expanded to the Internet and whether you agree or not, this is the new medium to reach current and future customers. Think about it, when was the last time you received a postcard advertising a sale in a local store? The answer is most likely “not recently” because people are turning more and more to the web to talk about who is having a sale, read digital ads, and shop for comparison prices.
Your daily contact list might only be comprised of a few family and friends, but once you post something on your Facebook page, you have suddenly opened the door to thousands of viewers in just a short time. Especially if you choose to set up an actual business page, where people can become “fans”, then you have increased your visibility even more.
Attracting new friends is the key to network marketing and when you don’t know them personally, you need to be introduced by a system where others can share their personal referral of friends.
Nowhere else will you see results from that than online social sites. More likely than not, you have received a friend invitation from someone who knows one of your current friends.
If you take time out to play any sort of games on the Facebook site, then you know how quickly you can build up a contact list. When you set up neighbors for games, then you have an open venue to contact them by message or chat with any information you want to share. Since you play games together, you kind of have an Internet rapport with then already and the ice is already broken for you.
By using social networking as a way to reach out, as well as keep current relationships alive, you have given yourself another venue that can expand your future profits. Sometimes all it takes is the recommendation of a friend in order for someone to take a second look at a product or service. Word of mouth has long been recognized as the best sort of advertising since each time the news is passed on, it is based on the personal experience of a trusted friend or colleague.
How to Use Facebook PPC Advertising
Step 1: Go the advertising page on the Facebook website. Click on the “Advertising” link at the bottom of the page. Click on the “Create Social Ad” button to get started.
Step 2: Insert your website. This is where users who click on your ad will be directed.
Step 3: Target your ads. On the next page you’ll have the opportunity to choose the demographics you want your ad displayed to. Choose a gender, age group, educational status, relationship status or political views or leave the options blank to create a more inclusive group. In the keywords section, put in keywords relating to the interests you would like your targeted group to have.
Step 4: Create your ad. Move to the next page to input your Facebook ad. Create a short, catchy title and a few sentences of copy to explain your website or product. To insert a photo, click “Upload Photo” from the drop down menu below.
Step 5: Choose whether you want to pay per click or per view. When you pay per click, you’ll only pay Facebook when someone clicks on your ad. When you select pay per view, you’ll pay every time your ad is displayed to a user. Then, click on the appropriate tab.
Step 6: Set a budget. Put in the amount of money you’re willing to pay every day. You may pay less than this, but this is most money you’ll pay for one day of Facebook ads.
Step 7: Bid for ad space. Facebook determines which ads to display by how much you’re willing to pay per click or per 1000 impressions. Choose the maximum amount you want to pay. The amount you actually pay depends on how much other advertisers have bid, so enter the maximum amount you’re willing to pay.
Tips & Warnings
* Click on “Test” on the left side of the Create Your Ad section to make sure your website properly loads. Clicking on “Test” will show you what the Facebook user sees when he clicks on your ad.
* The higher your maximum bid, the more likely your ad is to be displayed.
* Note the suggested bid amounts on the Budget section. This is the range other advertisers are currently paying for users in the demographics you choose.
* See how many people are in your demographics by watching the number at the top of the screen in the Audience section. The number displayed is the total number of users with profiles that match the demographics you choose.
One of the best resources I have found to educate myself about the “art” of Facebook advertising and Marketing is accessing some of the free training provided when I became a member of
My LeadSystem Pro.
Hope this helps you with…..
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